Your address will show here +12 34 56 78

  • Almost all I have learned it has been inside a pub.
1992. Beginnings
•    After obtaining my degree in Work and Organizational Psychology I immediately found a job in the 1992 Olympic Games in Barcelona.
•    I carried on my professional career in Montaner & Asociados, first as a consultant and then as Manager in charge of Development and Training.
•    I realized all consultants possessed an MBA and had multinational background experience.
1998. The Pub
•    On the cusp of 30 I managed to save 2 million pesetas to pay for an MBA in one of the most prestigious business schools in Barcelona.
•    It was meant to be a 2-year part-time study while working as an Outdoor Training Manager for Yeti Club.
•    A month before starting my MBA I invested the money in setting up an Irish pub with a group of my closest friends.
2000. Learning
•    I ended up spending those same 2 years learning everything I needed to carry out a profitable business: marketing, sales, finances, customer service…
•    The knowledge was the same that was taught in the MBA, but DEFINITELY more fun.
•   That’s why I always say that “almost all I have learned it has been inside a pub”

  • My life has been shaken by experiences.
2002 Outputs
•    My first son was born, I set up my company, I wrote my first book…and I may have planted my first tree (though not completely sure of it).
•    I believe in the power of experiences as a way of learning. Same as Hobbes “Primun vivere, deinde phiosophari”: First one must live, then one may philosophize.
•    Since 2002 Viventia has helped shape and flourish people through experiences.
.2008-2012 Failures
•    “Failure is simply the opportunity to begin again, this time more intelligently”, Henry Ford.
•    Well, I must have been more intelligent than I thought because I went for the internationalization of my company just as the worst economic crisis of the last 20 years was taken place.
•    And of course, I learnt a lot.
From 2016.
•    We have been able to consolidate Viventia, founded the NGO “Educacció” and managed to create “D`Alma Business Partners” a Consultancy that is focused on accompanying the companies of the future.
•    After 3 books, more than 30 published articles, 25.000 students, 200 companies, 11 countries and 3 children…
•    I still feel the same excitement as I did the first day. I keep asking myself… how can I stir things up to produce changes and improvements in the minds of those who surround me?
  • How did I get here?

    My passion: teams

    I like to boost and shake them to see how far they can go

  • How did I get here?

    My obsession: expertise

    Give teams the tools that can help them tomorrow

  • ¿Qué me ha traído hasta aquí?

    My history

    Stepping out of the comfort zone is no easy thing but is an incredibly transformative experience.

Find me transforming teams in…
  • Text Hover

Promoting experiential learning within a consolidated company.

  • Text Hover

Boosting maturity and growth projects for future driven companies.

  • Text Hover

Coaching within an educational context.

Shaking Minds Since 1990

Trained participants



Published articles

  • Text Hover

The 5 senses of sales

A sensorial path to sale


  • Text Hover

Union is strength?

The processes of organizational fusiones.


  • Text Hover

Coaching for children

How to be a parent and not die trying


Get inspired

  • “One can only progress when they think big, we can only move forward when we look further on”
    José Ortega y Gasset
  • “For the strength of the pack is the wolf, and the strength of the wolf is the pack”.
    Rudyard Kipling
  • “If you want to walk fast, walk alone. If you want to walk far, walk together”.
  • “It takes a village to educate a child”.